The tattoo supply industry in 2023 is experiencing robust growth and a plethora of trends shaping its landscape. Valued at USD 1.89 billion in 2022, the market is expected to surge to USD 3.93 billion by 2030, driven by a compound annual growth rate of 9.87%. This expansion is fueled by an increasing demand for natural and vegan tattoo products, as well as a growing awareness of the risks associated with chemical-based inks. The impact of the COVID-19 pandemic was notable, with studios shut for extended periods, leading to a shift towards improved hygiene practices and support for struggling artists through initiatives like the launch of academies.
The pandemic years, particularly 2020, marked a challenging phase for the tattoo industry with mandatory shutdowns leading to substantial revenue losses. However, this period also catalyzed innovation and adaptation within the sector. Tattoo studios began to implement stringent hygiene protocols to reassure clients, ranging from protective plastic covers to the use of disposable equipment. Additionally, support initiatives like Inkinn Tattoo Studio's academy launch in April 2021 have provided financial aid and training to artists, reflecting a commitment to resilience and community within the industry.
The fascination with 3D tattoo designs is indicative of the tattoo industry's intersection with fashion and popular culture. These designs require a high level of skill and precision, often commanding a premium price point. The adoption of 3D tattoos by celebrities and influencers has further cemented their status as a desirable art form. While the appeal of 3D designs is broad, it is particularly pronounced among the younger demographics who are willing to invest in tattoos as a form of self-expression and body enhancement.
The industry's expansion is also evident in the burgeoning number of tattoo studios and spa clinics that are diversifying to include body piercing and art removal services. This diversification is driven by a growing number of professionals with specialized expertise, fueling the popularity of body art worldwide. Investments like the USD 20 million by Ephemeral Tattoo to open a new store in Brooklyn underscore the financial confidence stakeholders have in the industry's growth potential.
In the realm of tattoo removal, laser services have seen an uptick in demand. This is attributable to advances in laser technology that offer effective and safer removal of unwanted tattoos. The average revenue per spa visit has reached new heights, indicating that consumers are not just seeking new tattoos but also considering the longevity and potential removal of their body art.
Despite these positive trends, the industry must navigate the challenges posed by the risk of skin infections and allergies associated with tattooing. The development of safer practices and equipment is crucial to mitigating these risks and maintaining the industry's growth momentum.
Paul Park, The Worldwide Tattoo Supply Team, on November 7th, 2023